Meet The Team


  • Rob Lansdell – CEO

    Rob is one of the founding members of Profin, has completed a variety of qualifications including a National Certificate in Wealth Management and in 2011 completed a Certificate in Leadership Development program at NQF7 with the Wits Business School. Rob also recently passed his Regulatory Exams for Key Individuals and Representatives. Rob has served on a number of boards and was elected as director and vice president of LUASA (Association of Professional Financial Planners) in 2008. He has also served as a director of the FIA (Financial International Association of South Africa) and as branch chairman of the IBC (Independent Broker Council) He has been involved with education, training and development for many years and serves on the FIA National Training Committee and is a Sector Skills and Skills Development Facilitator. He was contracted to the Insurance Sector and Education Authority (Inseta) as a Regional Advisor for approximately 8 years between 2002 and 2011. Rob’s extensive industry knowledge and involvement in the financial sector of South Africa is an invaluable asset to both the company and to you, the client.

    Contact: Rob Lansdell │ │(+27)41 501 5300

  • Carlo Dutton – Principle and Employee Benefits

    Carlo, a founding member of Profin, has spent the last 18 years in the insurance industry of the Eastern Cape, gaining a broad knowledge of all spheres of the financial sector. Whilst maintaining his focus on financial planning, Carlo has guided the Profin team into the relatively new field of Employee Benefits, allowing Profin to offer a full spectrum of services and solutions to each client.Contact Carlo for all your Employee Benefits requirements

    Contact: Carlo Dutton│ │(+27)41 501 5300 | (+27)82 321 1575

Financial Planning

Advisor & Key Individual

Craig Holmes

Craig is a second generation industry professional, having followed in his father’s footsteps by joining Liberty Life in 2001. Craig has worked for the following industry partners during his 17 years in the industry: Liberty Life, Allan Gray, Nedgroup Investments, Warwick Financial Maturity, Grant Thornton and subsequently Profin whom he joined for the first time in 2010. Craig specialises in holistic financial planning with a specific focus on Living Insurance, Pre-retirement planning, Post-retirement planning, long term wealth generation and goal achievement. Craig is a Profin Key Individual and department HOD for Financial Planning.

Contact: Craig Holmes│ │(+27)41 501 5300

Financial Planner

Santana Claassen


Dave Counihan

Financial Planner

Sandi Waterfall

Financial Planner

Gavin Fowler

Financial Planner

John Finlayson

Financial Planner

Brett Giddy

Short Term Insurance

Advisor & Key Individual

Samantha Heine

Samantha Heine has an extensive claims background and Short Term Insurance product knowledge. With the wide range of products on offer, she will assist you in selecting the cover that is most suited to your needs, goals and objectives. While the insurance premium is always important, it is critical to ensure appropriate cover without sacrificing important benefits, so “apples with apples” comparisons are imperative.

Contact: Samantha Heine│ │(+27)41 501 5300

Advisor & Key Individual

Cathy Leedo

Cathy comes with a wealth of industry experience, having worked with Personal and Commercial Product Providers since 1985. She owned her own FSP for 15 years until joining Profin in 2017 as a Key Individual in the Short Term Department. Her in depth knowledge and extensive claims background will ensure that clients are assisted with selecting a unique package and their individual needs are met.

Contact: Cathy Leedo │(+27)41 501 5300

Advisor & Key Individual

Heather Dutton


Fateen Savahl

Claims Administrator

Natasha Lamprecht

Health Care

Health Care Advisor

Carol Lansdell

Carol’s extensive health, law and financial background ensures that you always receive the best advice and are kept up-to-date on all the latest innovations in the Health Care field. The Health Care team is always ready to take a personal interest and advise based on each client’s individual needs.

Contact: Carol Lansdell│ │(+27)41 501 5300 │(+27)84 207 9956